The seventh Zagreb Design Week is coming in the fall – in the sign of the crown

Author: Matina Tenžera

The Crown and New Normality are the themes of this year's edition of Zagreb Design Week, which will be held in Hall V of the Technical Museum from September 1 to 6.

The seventh edition of the largest Croatian design event takes place in the sign of the crown. Although most of the "design weeks", exhibitions, fairs and festivals have been canceled, Zagreb Design Week goes further, but instead of spring, it will be held in the fall, from September 1 to 6 at the Nikola Tesla Technical Museum.

New Normal

This year's theme, the organizers point out, could not be anything other than Corona and New Normal, given that coronavirus has become the number one global problem and forced us to radically change our lives.

This raises a number of questions – from whether we need to design a new normality to how we will redesign the world and what kind of internet we need. A number of designers, they add, have ready answers to these questions and will present themselves at Zagreb Design Week.

Zagreb Design Week

Zagreb Design Week Concept Store

On the ground floor of Hall V , the ZGDW Concept Store stretches over 1,000 square meters, offering the best designed products on the Croatian market, from furniture and clothing to jewelry and toys.

The audience will be able to see a number of world and Croatian premieres of new products, and the new products will be presented by some of the best Croatian furniture manufacturers. Visitors will be able to buy furniture from some of the world's best designers at discounted prices.

The ZGDW Design Award becomes international for the first time and is awarded in six categories – Graphic Design, Digital Communications Design and Interaction Design, Product Design, Space Design, Textile and Fashion Design and Social Innovation Design.

The finalists of the ZGDW Award 2020 will be presented with an exhibition in Hall V, when an international jury will announce the winners.

ŠPUD Department of Interior Architecture

Zagreb Design Week Food Design

In the context of the theme of the festival, ZGDW Food Design questions the impact of the coronavirus pandemic on food and the future brought by a number of restrictions aimed at preventing infection.

Boir, a Croatian studio specializing in the design of dining utensils, designed an installation that confronts the "normality" we knew and the "new normality". Mirrored symmetrically facing the two spaces are connected by a large dining table. He points out that it shows two different ways of serving food in the context of public events and restaurants.

Boir has offered new conceptual proposals for cutlery that, despite new restrictions, retains an important social and cultural dimension of food – sharing.

Boir New Normal

Zagreb packaging

The historical exhibition "Zagreb packaging" from the Bulaić Collection reveals today the unimaginable strength of the Zagreb industry created in Austro-Hungary.

From Ark and Bizjak to Penkala and Union, designers have created visual identities and packaging that represent a valuable heritage of Croatian and world design. Most of the exhibits were created in the period between the two world wars.

The curator of the exhibition is Maja Arčabić.

Zagreb packaging

Design students from eleven schools and colleges will present their work

Business Polytechnic Zagreb, University North, University of Rijeka – Academy of Applied Arts, University of Zagreb – Faculty of Agriculture / Study of Landscape Architecture, Faculty of Architecture / Study of Design, Faculty of Forestry, Faculty of Textile Technology, Technical Polytechnic Zagreb and School of Applied Arts and Design.

For the first time, in addition to Croatian students, students from Austria, FH Joanneum (Hochschule für Angewandte Wissenschaften) and BiH, University of Sarajevo – Academy of Fine Arts …